Readiness for lean-sustainability in start-ups during the COVID-19 era

ABSTRACT

Purpose: This study aims to "identify”, "analyse” and "categorise” the lean-sustainability enablers for start-ups during the COVID-19 epidemic using total interpretive structural modelling (TISM). Design/methodology/approach: A closed-ended questionnaire was used to collect data in addition to the scheduled interview. The TISM methodology is used to determine how the variables interact, and the matrice d'Impacts croises-multiplication applique´ a classement (MICMAC) method is used to rank and categorise the lean-sustainability enablers. Findings: This study identified ten lean-sustainability enablers for start-ups during the COVID-19 pandemic. The study says that the key factors are leadership and managerial commitment, implementation of employee skills and abilities, strategic need, personnel engagement and financial ability. Research limitations/implications The study focused primarily on lean-sustainability characteristics for start-ups. Practical implications This research will aid key stakeholders and academics in better understanding the factors that contribute to lean-sustainability in start-ups. Originality/value This study proposes the TISM technique for start-ups, which is a novel attempt in the subject of lean-sustainability in this industry. © 2022, Emerald Publishing Limited.