How Dialogic Vaccine Communication in the Workplace Facilitates Employee Advocacy for COVID-19 Vaccine Uptake
Journal of Public Relations Research
; 35(1):17-36, 2023.
Article
in English
| Scopus | ID: covidwho-2245662
ABSTRACT
Encouraging employees' vaccine uptake and motivating their vaccine advocacy are crucial steps to secure workplace health and safety during the current pandemic. Yet, how to achieve those steps remains challenging. To address this challenge, this study examines whether and how companies' vaccine communication efforts with employees, particularly dialogic communication, can motivate employees' advocacy behaviors for COVID-19 vaccine uptake. Specifically, by drawing insights from public relations, management, psychology, and health communication research, we predict that organizations' dialogic communication will enhance employees' perceptions of organizational support for vaccination, which will further increase employees' positive emotions while decreasing their negative emotions toward the vaccines. These emotional states will ultimately contribute to employees' vaccine advocacy. An online survey among 505 full-time U.S. employees supported our predictions. Our study advances public relations, organizational communication, and workplace health scholarships and practice by revealing the under-explored role of workplace communication in promoting public health. © 2022 Taylor & Francis Group, LLC.
Full text:
Available
Collection:
Databases of international organizations
Database:
Scopus
Topics:
Vaccines
Language:
English
Journal:
Journal of Public Relations Research
Year:
2023
Document Type:
Article
Similar
MEDLINE
...
LILACS
LIS