Influence of Korean and Chinese dramas on Indian university students in the context of COVID-19 lockdown

ABSTRACT

This paper attempts to make a critical analysis of the influence of Korean and Chinese dramas on university students in India, especially in the backdrop of the COVID-19 lockdown. Considering the current trend of an increasing surge in drama consumption among GenZ, the research attempts to identify both positive and adverse effects of the soaps on different aspects of their lives. The study is premised on a mixed-method online survey, the data of which is analyzed using the Percentage Analysis method and interpreted based on the Mood-Cue Approach in Cognitive Film Theory proposed by Greg M. Smith. Subsequently, the researcher establishes that the lockdown period has provided great opportunities for the young generation of students to explore a wide variety of Korean and Chinese content. And if the factors leading to the adverse effects on the youth are judiciously controlled, these soaps can contribute a lot to the self-betterment of university students in India. © 2022 Asian Media Information and Communication Centre.