Clubhouse—A UX/UI Case Study on the Audio Social App

ABSTRACT

For the past few years, the world has seen a paradigm shift in the way of life. Daily activities of working, learning, etc. were shifted to an online mode so that the spread of the covid virus can be contained. During this time, usage of social media apps was at an all-time high since it was the only way people could socialize. The clubhouse was one such social media app that gained popularity during the lockdown and showed exponential growth in terms of user engagement. But, it was observed that from the survey conducted among 33 users, almost 82% of users showed reluctance in using Clubhouse over time. 84.8% of users welcomed the need for a better User Experience for the platform. An average of 64.2% of users reported different User Experience (UX) related issues in the app. In this paper, the UX side of the app is studied and discussed. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.