Acceptance of Artificial Intelligence Application in the Post-Covid Era and Its Impact on Faculty Members' Occupational Well-being and Teaching Self Efficacy: A Path Analysis Using the UTAUT 2 Model

ABSTRACT

The purpose of the present study was to assess acceptance of Artificial Intelligence Application in the Post-covid Era and its impact of faculty members' occupational well-being and teaching self efficacy using The UTAUT 2 Model. This study used a quantitative, non-experimental survey design to answer the research questions and study the relationships between the independent variables of performance expectancy, effort expectancy, social faculty members' occupational well-being and teaching self efficacy. Faculty members from Umm AL-Qura University were targeted. An online questionnaire was used to collect data via Facebook and WhatsApp groups. I received a total of 350 questionnaire responses. They were 200 males(57.1%), and 150 females(42.9%). In confirmation of the research results, there is a significant positive relationship (p <.001) between occupational well-being (OWB)and teaching self efficacy(TSE) and performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating conditions (FC), price value (PV), and habit (HB), indicating that faculty members are influenced by the constructs established in the UTAUT2 model in the adoption of AI. © 2023 The Author(s). Published with license by Taylor & Francis Group, LLC.