A national survey to evaluate the effectiveness of public communication in COVID-19 management

ABSTRACT

Institutional communication is a central lever of government actions, it facilitates the relationship between institutions and citizens. In this context, the tools of institutional communication acquire strategic value. With the COVID-19 epoch, the level of attention on institutional communication dynamics highlights a change in public sector and its opening towards a new managerial approach, which involves organizational, cultural, communicational and IT modernization processes. In this context this scientific contribution intends to evaluate the relations between institutions and citizens in the Institutional Communication and COVID-19 report. Copyright © FrancoAngeli.