AI-ENABLED TECHNOLOGY INNOVATION IN E-COMMERCE
Journal of Electronic Commerce Research
; 24(1):1-6, 2023.
Article
in English
| ProQuest Central | ID: covidwho-2254731
ABSTRACT
Recently, advanced digital/internet-based technology has become more prevalent and advanced to play a dominant role in e-commerce. Among them, AI-driven technology innovation in e-commerce plays an important role for its development. There is research potential to discuss how AI-driven technology innovation can benefit the digital economy, as typified by e-commerce, and how it can contribute to the digital transformation of companies in traditional industries. This special issue expands our understanding of organizational and customer intentions and behavior toward AI, such as privacy issues, the perceived benefits and risks of AI-driven technology innovations in e-commerce and building long-term trust relationships between users and AI.
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Collection:
Databases of international organizations
Database:
ProQuest Central
Language:
English
Journal:
Journal of Electronic Commerce Research
Year:
2023
Document Type:
Article
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