An EVENTful Course-University partnership

ABSTRACT

This case study describes a meaningful classroom-university Work Integrated Learning (WIL) collaboration that executed course and campus objectives in a novel peer-mentorship design and prepared future event management graduates for industry while navigating the COVID-19 pandemic.A unique collaboration between two event management university courses and the Campus Activities Team (CAT), a subsidiary of the Office of Student Engagement within University Student Affairs, was offered in Fall 2020 and Fall 2021. This WIL collaboration partnered with Senior Seminar (final year) student pairs with small groups of first-year, Introduction to Event Management students (2-5). Each Intro-Senior Seminar dyad received US$400.00 in financial support from CAT to create and implement engaging campus events. Across both semesters, 21 Intro-Senior Seminar dyads created, planned, implemented, and evaluated their campus CAT events.