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Augmented and virtual reality in apparel industry: a bibliometric review and future research agenda
Foresight : the Journal of Futures Studies, Strategic Thinking and Policy ; 25(2):167-184, 2023.
Article in English | ProQuest Central | ID: covidwho-2260808
ABSTRACT
PurposeThe purpose of the present study is to synthesize the extant literature on augmented reality and virtual reality in the apparel industry using bibliometric and network visualization techniques. This paper also highlights the existing gaps in the literature and sets out the future research trajectory.Design/methodology/approachThis study investigated research articles in the domain of augmented and virtual reality in the apparel industry to assess global trends in research production in this area, and top contributors to research by way of authors, journals, countries and institutions. The study carried out an analysis of 239 research articles from the Scopus database during the period 1995 to 2021. The study used open-source bibliometric tools such as Biblioshiny and VOSviewer to analyze the research literature over the search period and also identify emerging research avenues.FindingsThe bibliometric analysis reveals that there is significant interest in this research domain. A total of 673 authors contributed to the 239 research articles analyzed and the number of multi-author documents exceeded those by single authors. Research in this domain is led by China with the maximum number of articles in the data set followed by the USA and France. However, the USA has received the highest number of citations. Donghua University from China is the largest contributor to research in this domain with 13 articles in the data set. The keyword co-occurrence analysis indicates that "virtual reality” has the most number of co-occurrences and linkages with other keywords. Other important keywords include "augmented reality,” "virtual try-on” and "cloth simulation.” The network visualization exercise also revealed significant collaboration between different countries in this research domain.Practical implicationsThe gaps highlighted in this study will act as a reference point for researchers to conduct future studies in the field of augmented and virtual reality in apparel industry. Practitioners will also gain a comprehensive understanding of this research domain.Originality/valueThis study, to the best of the authors' knowledge, is the first attempt to integrate the disjoint literature of augmented and virtual reality in apparel industry through a mapping of the intellectual structure of this research domain. The study also contributes by way of providing a snapshot of future research avenues in the knowledge domain of augmented and virtual reality in the apparel industry.
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Full text: Available Collection: Databases of international organizations Database: ProQuest Central Language: English Journal: Foresight : the Journal of Futures Studies, Strategic Thinking and Policy Year: 2023 Document Type: Article

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Full text: Available Collection: Databases of international organizations Database: ProQuest Central Language: English Journal: Foresight : the Journal of Futures Studies, Strategic Thinking and Policy Year: 2023 Document Type: Article