What drives university students to practice social distancing? Evidence from South Korea and Vietnam

ABSTRACT

As COVID‐19 has caused unprecedented social change, governments are implementing several social measures to control transmission. Among them, social distancing is being enforced in almost all countries and is effective in preventing infection. Based on the importance of social distancing, this study identifies factors influencing the intention towards social distancing. The research model was developed by introducing risk perception in the theory of planned behaviour. To examine the proposed model, a survey was conducted with 339 university students from two countries, South Korea and Vietnam. The data were analysed using the partial least squares method. The results show that social distancing attitude and perceived behavioural control significantly influence social distancing intention. The findings indicate that both affective risk perception and cognitive risk perception serve as imperative factors in the formation of social distancing attitudes, subjective norms and perceived behavioural control. However, subjective norms and nationality do not affect social distancing intention. Based on the results, suggestions are made for policymakers to establish effective social measures.