What drives the volatility of non-fungible tokens (NFTs): macroeconomic fundamentals or investor attention?

ABSTRACT

Non-fungible tokens (NFTs) have experienced wild market fluctuation during the past years, which leads to the high volatility of NFT's daily price. This paper examines two potential volatility drivers of NFTs macroeconomic fundamentals and investor attention. We employ the global and local economic policy uncertainty (EPU) indices as the economic fundamentals' proxies. The investor attention is represented by the Google search volumes (GSV) or NFTs attention index. Based on the empirical results of a modified generalized autoregressive conditional heteroskedasticity –mixed-data sampling (G-M) model, we find that either economic fundamentals or investor attention can increase the volatility of NFTs significantly. The monthly global EPU index adjusted by the current GDP and weekly GSV contain complementary information. Macroeconomic fundamentals and investor attention can jointly model the volatility of NFTs better than considering only one explanatory variable, as suggested by the G-M model with two explanatory variables. The results remain robust to alternative Twitter-based EPU indices and the ongoing COVID-19 pandemic period. © 2023 Informa UK Limited, trading as Taylor & Francis Group.