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CSR strategy in the hospitality industry: from the COVID-19 pandemic crisis to recovery
International Journal of Contemporary Management ; 59(1):1-11, 2023.
Article in English | Academic Search Complete | ID: covidwho-2264831
ABSTRACT
CSR strategy during the COVID-19 pandemic crisis and the recovery process emerges as a new research area in tourism and hospitality. Hence, the purpose of this study is to assess adaptations of CSR strategy during the crisis. Research aims concentrate on identification of a CSR strategy framework and its adaptations during the pandemic in a selected hotel chain. A single case study, based on a content analysis of such documents as ESG strategy and reports, annual and quarterly reports, and other data, has been employed. CSR strategy has been embedded in the corporate strategy and has been strengthened during the pandemic as the crisis has affected the company and its stakeholders. CSR strategy has been adapted to meet stakeholders' needs, including employees, customers, communities, and environment. During crisis, it is important to highlight and strengthen the company's commitment to sustainability;redirect strategy towards supporting businesses, employees, and communities;adjust the strategy to the evolving environment;provide safe tourism products;implement own sustainable and innovative programs and solutions;and prepare for recovery. CSR strategy contributes to sustainable tourism and is especially beneficial in a time of crisis due to the companies' ongoing commitment towards stakeholders. The value of the study lies in practical implications regarding CSR strategy in the pandemic, its adaptability potential in the crisis circumstances, and preparation for recovery. The study contributes to crisis management in the hospitality industry, and its novelty is linked to the specific context of the pandemic. [ FROM AUTHOR] Copyright of International Journal of Contemporary Management is the property of Jagiellonian University, Faculty of Management & Social Communication and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)
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Full text: Available Collection: Databases of international organizations Database: Academic Search Complete Language: English Journal: International Journal of Contemporary Management Year: 2023 Document Type: Article

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Full text: Available Collection: Databases of international organizations Database: Academic Search Complete Language: English Journal: International Journal of Contemporary Management Year: 2023 Document Type: Article