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Use of YouTube by academic medical centres during the COVID-19 pandemic: an observational study in Taiwan.
Kuo, Yen-Ling; Lin, Ching-Heng; Wang, Ya-Yu; Shieh, Gow-Jen; Chu, Wei-Min.
  • Kuo YL; Department of Medical Education, Taichung Veterans General Hospital, Taichung, Taiwan.
  • Lin CH; Department of Medical Research, Taichung Veterans General Hospital, Taichung, Taiwan.
  • Wang YY; Department of Family Medicine, Taichung Veterans General Hospital, Taichung, Taiwan.
  • Shieh GJ; School of Medicine, National Yang Ming Chiao Tung University, Taipei, Taiwan.
  • Chu WM; Department of Top Hospital Administration, Taichung Veterans General Hospital, Taichung, Taiwan.
BMJ Open ; 13(4): e071085, 2023 04 06.
Article in English | MEDLINE | ID: covidwho-2267566
ABSTRACT

OBJECTIVES:

YouTube has been of immense importance in conveying essential information on COVID-19 and promoting the latest healthcare policies during the outbreak. However, there have been few studies that have focused on how healthcare organisations have used YouTube to communicate with the public and increase their awareness during the pandemic, as well as its effectiveness.

DESIGN:

A nationwide observational study. SETTINGS We analysed all YouTube video posts culled from the official accounts of all medical centres in Taiwan from December 2019 to August 2021.

PARTICIPANTS:

All YouTube videos were categorised as either COVID-19 or non-COVID-19 related. The COVID-19-related videos were divided into five categories, and detailed metrics for each video were recorded. For comparison, we also surveyed all YouTube video posts placed by the Ministry of Health and Welfare and the Taiwan Centers for Disease Control (TCDC).

RESULTS:

We analysed official YouTube channels from 17 academic medical centres, involving a total of 943 videos. We found a relationship between the quantity of YouTube videos uploaded by the TCDC and the trend of confirmed cases (Pearson's correlation coefficient was 0.25, p=0.02). Data from private hospitals revealed that they posted more COVID-19 videos (103 vs 56) when compared with public hospitals. In addition, multivariate linear regression showed that more 'likes' (estimate 41.1, 95% CI 38.8 to 43.5) and longer lengths (estimate 10 800, 95% CI 6968.0 to 14 632.0) of COVID-19-related videos correlated significantly with an increased number of 'views'.

CONCLUSIONS:

This nationwide observational study, performed in Taiwan, demonstrates well the trend and effectiveness of academic medical centres in promoting sound healthcare advice regarding COVID-19 through YouTube due to the channel's easy accessibility and usability.
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Full text: Available Collection: International databases Database: MEDLINE Main subject: Social Media / COVID-19 Type of study: Observational study / Prognostic study Limits: Humans Country/Region as subject: Asia Language: English Journal: BMJ Open Year: 2023 Document Type: Article Affiliation country: Bmjopen-2022-071085

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Full text: Available Collection: International databases Database: MEDLINE Main subject: Social Media / COVID-19 Type of study: Observational study / Prognostic study Limits: Humans Country/Region as subject: Asia Language: English Journal: BMJ Open Year: 2023 Document Type: Article Affiliation country: Bmjopen-2022-071085