Factors Influencing Intention to Enroll in The Online Academic Year among Undergraduate Students in the Philippines during the COVID-19 Pandemic

ABSTRACT

The COVID-19 pandemic has resulted in the loss of the number of enrollees at universities in many developing countries, including the Philippines. The current study integrated the Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) to determine factors affecting intention to enroll in the online academic year among undergraduate students during the COVID-19 pandemic. 370 Filipino undergraduate students filled the online survey, which contained 71 questions. The Structural Equation Modeling (SEM) indicated that attitude, subjective norms, and perceived behavioral control had significant direct effects on perceived usefulness which subsequently led to an engagement. Regarding the perceived ease of use, SEM indicated that it had a significant direct effect on perceived performance. Furthermore, SEM also indicated that perceived performance and engagement had significant direct effects on perceived effectiveness which subsequently led to the intention to enroll. The integrated TPB and extended TAM can be extended and applied in evaluating the behavioral motives of students to enroll in the online academic year globally that are currently affected by the COVID-19 pandemic. © 2022 ACM.