Understanding post-pandemic travel behaviours-China's Golden Week

ABSTRACT

This study provides a prompt understanding of actual travel behaviours during and after a real time pandemic building on an earlier published study of intended behaviours. Quantitative online survey data gathered during China's first national multi-day holiday-Golden Week (October 2020)-since the lifting of the country's stringent travel restrictions triggered by the COVID-19 pandemic has allowed for actual post-pandemic travel behaviours to be investigated. The survey carried out for this purpose included decisions in favour or against travel, motivations, means of travel, as well as changes in terms of travel duration, travel distance and spending. A taxonomy is developed for actual tourist behaviours within a post-pandemic domestic tourism context to understand factors influencing these behaviours, including perceived risk, anxiety, trust and financial constraints. (PsycInfo Database Record (c) 2023 APA, all rights reserved)