Vital Factor for Homestay Operation of Tourism Natural Environment in COVID-19 Period

ABSTRACT

There is a growing interest in the role of homestay in tourism linked to the stakeholders care about sanitization as well as their contribution to the tourism experience. This study is to explore factors that affect the house satisfaction for homestay operation in COVID-19 period. It is a quantitative and survey research. Research tools for this study are structural questionnaires and using area sampling from sample size 399 visitors who stayed one night and longer in the homestay. Percentage, mean, and standard deviation were used to describe general data description of social, population, and attitude of intrinsic factor of homestay operation that affected house satisfaction. Multiple Regression (Enter method) was used to compare between independent and dependent variables. The finding shows that the variables of attitude in term of food;hospitality;tour program;local product's value;management and public relation can affect house satisfaction. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.