Digital transformation in tourism: bibliometric literature review based on machine learning approach
European Journal of Innovation Management
; 26(7):177-205, 2023.
Article
in English
| Scopus | ID: covidwho-2270266
ABSTRACT
Purpose:
This bibliometric study provides an overview of research related to digital transformation (DT) in the tourism industry from 2013 to 2022. The goals of the research are as follows (1) to identify the development of academic papers related to DT in the tourism industry, (2) to analyze dominant research topics and the development of research interest and research impact over time and (3) to analyze the change in research topics during the pandemic. Design/methodology/approach:
In this study, the authors processed 3,683 papers retrieved from the Web of Science and Scopus. The authors performed different types of bibliometric analyses to identify the development of papers related to DT in the tourism industry. To reveal latent topics, the authors implemented topic modeling based on latent Dirichlet allocation with Gibbs sampling.Findings:
The authors identified eight topics related to DT in the tourism industry City and urban planning, Social media, Data analytics, Sustainable and economic development, Technology-based experience and interaction, Cultural heritage, Digital destination marketing and Smart tourism management. The authors also identified seven topics related to DT in the tourism industry during the Covid-19 pandemic;the largest ones are smart analytics, marketing strategies and sustainability. Originality/value To identify research topics and their development over time, the authors applied a novel methodological approach – a smart literature review. This machine learning approach is able to analyze a huge amount of documents. At the same time, it can also identify topics that would remain unrevealed by a standard bibliometric analysis. © 2023, Peter Madzík, Lukáš Falát, Lukáš Copuš and Marco Valeri.
Full text:
Available
Collection:
Databases of international organizations
Database:
Scopus
Type of study:
Reviews
Language:
English
Journal:
European Journal of Innovation Management
Year:
2023
Document Type:
Article
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