A Multimodal Discourse Analysis of COVID-19 English YouTube Videos

ABSTRACT

This study aims at examining the role multimodality plays in conveying meaning and the way it contributes to the meaning-making process in ten English YouTube videos on COVID-19. The present study will focus on how video-makers employ various semiotic resources constructions to create a relationship between the represented participants in a video and the target audience. It mainly focuses on gender roles and camera angle positions of multimodality. Furthermore, the study seeks to examine how they are structured to construct the intended meaning. The frameworks used in this research rely on elements conveying meaning through these interacting modes. The study also contains the necessary tool that allows the researcher to answer the research questions. The investigation and analysis will go through a comparative and analytical process of the multimodal communicative modes used by which examples of multimodal elements from the videos are extracted, argued, analyzed, and discussed. The study proves the indispensable role of multimodality in meaning making through orchestrating and organizing multimodal modes. © Common Ground Research Networks, Tawfiq Omar, All Rights Reserved.