E-Learning Acceptance in the Post COVID-19 Period: A Case Study

ABSTRACT

The experience lived by students during the COVID-19 pandemic will remain etched in their memory because they suddenly found themselves confined and they were forced to continue their studies entirely online from home. This article focuses on the study of factors that may influence students of the National School of Business and Management of Oujda in Morocco to continue using e-learning in the post COVID19 period. The research model is based on the Technology Acceptance Model and is validated using structural equation methods. Data analysis showed the importance of the online course design factor on perceived ease of use and perceived usefulness. It revealed the direct influence of these two factors on the use of the e-learning system, which is also influenced indirectly by social influence through the mediatization of perceived usefulness.