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INITIAL STUDY ON THE IMPACT OF COVID-19 PANDEMIC ON BUSINESS SURVIVAL AMONG SINGLE MOTHER ENTREPRENEURS: DOES DIGITAL MARKETING MATTER?
Journal of Engineering Science and Technology ; 17:38-45, 2022.
Article in English | Scopus | ID: covidwho-2277442
ABSTRACT
Since 2019, the Coronavirus (Covid-19) pandemic has hit the whole world significantly and has been one of the worst nightmares for us. Single mother entrepreneurs have been one of the most affected groups due to COVID-19, and this group's gradual implementation of technology is called for. This article aims to determine the pandemic's implications for SMPs and whether they have taken any new strategies or changes for the survival of their business. Adopting a qualitative research approach, an open group discussion has been conducted at Padang Jawa, Klang. A total of seven SMPs have been interviewed. The COVID-19 Movement Control Order (MCO) impacts on single mother entrepreneurs and strategies have been divided into two sections the entrepreneur's perspective on COVID-19 and their current view and approach to facing the pandemic. © School of Engineering, Taylor's University.
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Collection: Databases of international organizations Database: Scopus Type of study: Experimental Studies / Prognostic study Language: English Journal: Journal of Engineering Science and Technology Year: 2022 Document Type: Article

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Collection: Databases of international organizations Database: Scopus Type of study: Experimental Studies / Prognostic study Language: English Journal: Journal of Engineering Science and Technology Year: 2022 Document Type: Article