Data-Driven Approach to Raise the Marketing and Trade Strategy based on Halal Food Product Transactions of China Market

ABSTRACT

The adaptation of halal food to Chinese food culture was investigated in a meta-analysis of this China e-commerce study. Indoctrination is a sociocultural transformation in the Coronavirus pandemic in which a community of people or an in-dividual integrates into a different culture or country by adopting the host culture's linguistic skills, social features, nutritional pat-terns, and the current growth of e-commerce consumption. We ap-ply a data-driven marketing approach and modify the STP model in marketing to analyze the product differentiation parameters ac-cording to the research. Consuming halal food prepared following Islamic standards is a religious dietary obligation imposed on all Muslims, regardless of where they reside or travel. In Arabic, the term 'halal food' refers to food that is legal and allowed to ingest. Among many other dietary requirements, Islamic tenets ban the consumption of porcine food items, dead animal meat, animal blood, and any quantity of alcohol. Islam and halal eating prac-tices were introduced to China in the early seventh century by Cen-tral Asians and Muslim missionaries traveling through the peri-lous ancient desert. Throughout its history, China has been a non-Muslim country, but halal food practice has been successfully assimilated and even flourished as a key component of contemporary Chinese cuisine culture. This paper addresses the two most significant variables that have contributed to the successful cultural as-similation of halal food into the new Chinese food culture in the digital era through key Chinese e-commerce sites. © 2022 IEEE.