Conjoint Analysis on the Attributes Affecting the Customers' Preference of Hotel Accommodation
8th International Conference on Industrial and Business Engineering, ICIBE 2022
; : 413-418, 2022.
Article
in English
| Scopus | ID: covidwho-2283425
ABSTRACT
Hotel is an essential establishment that can offer lodging to travellers and accommodation for meetings/events. However due to the instability of the market in hotel, in addition to the COVID-19 pandemic, there is an increase of competition in the industry. In order to cope with this problem, hotels tend to increase its quality and services in order to meet the ideal preference of the customer. The study aimed to determine the combination of hotel attributes that the customer deemed preferred using a Conjoint Analysis Approach. The study specifically utilized attributes like price, accessibility to nearest landmark, inclusivity of breakfast, amenities, and dining options. The results show that the price was the most preferred attributes by the customer (40.787%), followed by the inclusivity of breakfast (32.913%), accessibility to nearest landmark (15.433%), hotel amenities (8.504%), and the least preferred is the dining options (2.362%). The outcome will be beneficial to the hotel owners and manager on the customer preference on the attributes. © 2022 ACM.
Full text:
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Collection:
Databases of international organizations
Database:
Scopus
Language:
English
Journal:
8th International Conference on Industrial and Business Engineering, ICIBE 2022
Year:
2022
Document Type:
Article
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