Song for Blood Donor's Recruitment and Promotion during COVID-19 Pandemic.
Malays J Med Sci
; 29(6): 170-172, 2022 Dec.
Article
in English
| MEDLINE | ID: covidwho-2283456
ABSTRACT
Songs are commonly used in educational public health programmes to facilitate the understanding of health messages. During the COVID-19 pandemic, national blood banks witnessed a pronounced reduction in blood donors. Thus, we created a song with the title 'Keep the World Beating' to raise awareness of the need for blood and to promote blood donation. To maximise participation, we carried out a live broadcast of the donation process and the music video on social media, increasing visibility and accessibility to the event. The number of donations increased in the month after the song was released. Songs can be used to strengthen current entertainment-education strategies promoting blood donation and to increase the level of awareness among the local population, thus motivating people to donate blood in a time of need.
Full text:
Available
Collection:
International databases
Database:
MEDLINE
Language:
English
Journal:
Malays J Med Sci
Year:
2022
Document Type:
Article
Affiliation country:
Mjms2022.29.6.17
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