Tourism sustainability during COVID-19: developing value chain resilience

ABSTRACT

The aim of this study is to evaluate the perceptions of prospective tourists through parameters by which the tourism and hospitality service sector can withstand the widespread implications to the sector as a result of the current pandemic. In turn this will lead to weighing up the means for recovery. The identified parameters are then classified, categorized and linked up with supply chain drivers to obtain a holistic picture that can feed into strategic planning from which the tourism and hospitality service sector could utilize to establish a resilient supply chain. This data can provide deep insight for both theorists and practitioners to utilize. It was found that reforming six supply chain drivers, whilst at the same time developing core competencies, is the central essence of a resilient supply chain within the tourism and hospitality business sector (who are at present working hard to counterbalance the many threats and consequent risks posed due to the pandemic).