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Impact of the COVID-19 outbreak on tourists' real-time on-site emotional experience in reopened tourism destinations
Journal of Hospitality and Tourism Management ; 48:390-394, 2021.
Article in English | APA PsycInfo | ID: covidwho-2287625
ABSTRACT
The COVID-19 pandemic that caused unprecedented havoc on global tourism industry will all blow over, however whether the tourists' real-time on-site emotional experience in the reopened tourism destinations is higher or lower than that of the period before the pandemic outbreak has not been studied. Since this is an important basis for managers to design tourist win-back strategies, this study empirically examines the impact of the COVID-19 outbreak on tourists' real-time on-site emotional experience using geo-tagged check-in user-generated content data in China's National 5A scenic spots from November 7, 2019 to April 8, 2020. Results show that although the COVID-19 pandemic doesn't destroy the tourist attractions, tourists' real-time on-site emotional experience after the outbreak of COVID-19 is significantly lower than that of the period before the COVID-19 outbreak, suggesting that tourism destinations should not only focus on the recovery of tourist arrivals, but also pay attention to the tourist experience recovery during the tourism recovery stage. Results also provide empirical evidence and practical implications for destinations in tourist experience management during and after the COVID-19 pandemic. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
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Full text: Available Collection: Databases of international organizations Database: APA PsycInfo Type of study: Experimental Studies Language: English Journal: Journal of Hospitality and Tourism Management Year: 2021 Document Type: Article

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Full text: Available Collection: Databases of international organizations Database: APA PsycInfo Type of study: Experimental Studies Language: English Journal: Journal of Hospitality and Tourism Management Year: 2021 Document Type: Article