Addressing employee turnover in retail through CSR and transformational leadership
International Journal of Retail & Distribution Management
; 51(5):690-710, 2023.
Article
in English
| ProQuest Central | ID: covidwho-2293133
ABSTRACT
PurposeEmployee turnover, a reality that Indian retail organizations cannot ignore, is the central theme of this paper. The authors have aimed to empirically establish corporate social responsibility initiatives (CSRI) and transformational leadership (TL) as rather unconventional predictors that can potentially influence retail employees' intention to stay (ITS) through sequential mediation by employer branding (EB) and organizational identification (OI).Design/methodology/approachData collected using a structured questionnaire from three hundred and five frontline employees working with twenty-nine Indian retail outlets in the Delhi-National Capital Region (NCR) region was tested using structural equation modelling.FindingsFindings confirmed the impact of both CSRI and TL on ITS, with sequential mediation by EB and OI. While OI partially mediated the effect of EB on ITS, TL exerted more influence than CSRI in enhancing EB.Originality/valueThis study enhances retail literature by empirically testing a unique fusion of organization and individual-level predictors that influence ITS as an individual-level outcome. Having TL and a firm corporate philosophy of CSR spending can enhance a retailer's image as a preferred employer brand and generate OI to successfully address employee turnover
Business And Economics--Marketing And Purchasing; CSR initiatives; Transformational leadership; Intention to stay; Employer branding; Organizational identification; Indian retail; Social responsibility; Working hours; Hypotheses; Employment; Pandemics; Retail stores; Leadership; Employee turnover; Employers; Coronaviruses; Influence; Wages & salaries; COVID-19; United Kingdom--UK; India
Full text:
Available
Collection:
Databases of international organizations
Database:
ProQuest Central
Language:
English
Journal:
International Journal of Retail & Distribution Management
Year:
2023
Document Type:
Article
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