Global pandemic compels sport to move to esports: understanding from brand extension perspective
Managing Sport and Leisure
; 27(1-2):152-157, 2022.
Article
in English
| ProQuest Central | ID: covidwho-2297629
ABSTRACT
The COVID-19 outbreak leads to the sudden lockdown of sports businesses across the world. Due to the difficulty of generating sports content as usual amid the global pandemic, some sports organizations around the world, resort to esports. Concretely, sports organizations let their professional athletes compete virtually in video games to produce competitive entertainment for the audience. Such "mixed” competitive entertainment attracts a high spectatorship and significant social media attention. This commentary seeks to provide a research-based explanation of the phenomenon and predict future developments.
Full text:
Available
Collection:
Databases of international organizations
Database:
ProQuest Central
Language:
English
Journal:
Managing Sport and Leisure
Year:
2022
Document Type:
Article
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