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Recalled Exposure to COVID-19 Public Education Campaign Advertisements Predicts COVID-19 Vaccine Confidence.
Kranzler, Elissa C; Luchman, Joseph N; Williams, Christopher J; Model, Timothy A; Ostby, Ronne; Vines, Monica; Weinberg, Jessica; Petrun Sayers, Elizabeth L; Kurti, Allison N; Trigger, Sarah; Hoffman, Leah; Peck, Joshua.
  • Kranzler EC; Communication Campaign Research & Evaluation, Fors Marsh, Arlington, Virginia, USA.
  • Luchman JN; Advanced Analytics, Fors Marsh, Arlington, Virginia, USA.
  • Williams CJ; Communication Campaign Research & Evaluation, Fors Marsh, Arlington, Virginia, USA.
  • Model TA; Advanced Analytics, Fors Marsh, Arlington, Virginia, USA.
  • Ostby R; Insights & Strategy, Fors Marsh, Arlington, Virginia, USA.
  • Vines M; U.S. Department of Health and Human Services, Office of the Assistant Secretary for Public Affairs, Washington, District of Columbia, USA.
  • Weinberg J; U.S. Department of Health and Human Services, Office of the Assistant Secretary for Public Affairs, Washington, District of Columbia, USA.
  • Petrun Sayers EL; U.S. Department of Health and Human Services, Office of the Assistant Secretary for Public Affairs, Washington, District of Columbia, USA.
  • Kurti AN; U.S. Department of Health and Human Services, Office of the Assistant Secretary for Public Affairs, Washington, District of Columbia, USA.
  • Trigger S; U.S. Department of Health and Human Services, Office of the Assistant Secretary for Public Affairs, Washington, District of Columbia, USA.
  • Hoffman L; Communication Campaign Research & Evaluation, Fors Marsh, Arlington, Virginia, USA.
  • Peck J; U.S. Department of Health and Human Services, Office of the Assistant Secretary for Public Affairs, Washington, District of Columbia, USA.
J Health Commun ; 28(3): 144-155, 2023 03 04.
Article in English | MEDLINE | ID: covidwho-2298185
ABSTRACT
This study examined the relationship between recalled exposure to the We Can Do This COVID-19 Public Education Campaign (the Campaign) and COVID-19 vaccine confidence (the likelihood of vaccination or vaccine uptake) in the general population, including vaccine-hesitant adults (the "Movable Middle"). Analyses used three waves of a triannual, nationally representative panel survey of adults in the U.S. fielded from January to November 2021 (n = 3,446). Proportional odds regression results demonstrated a positive, statistically significant relationship between past 4-month Campaign recall and vaccine confidence, controlling for lagged reports of Campaign recall and vaccine confidence; concurrent and lagged fictional campaign recall; survey wave; and sociodemographics. Results indicated that as one moves from no Campaign recall to infrequent recall, there is a 29% increase in the odds of being in a higher vaccine confidence category. Findings offer evidence of the impact of a COVID-19 public education campaign on increasing vaccine confidence.
Subject(s)

Full text: Available Collection: International databases Database: MEDLINE Main subject: COVID-19 Vaccines / COVID-19 Type of study: Observational study / Prognostic study Topics: Vaccines Limits: Adult / Humans Language: English Journal: J Health Commun Journal subject: Public Health / Health Services Year: 2023 Document Type: Article Affiliation country: 10810730.2023.2181891

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Full text: Available Collection: International databases Database: MEDLINE Main subject: COVID-19 Vaccines / COVID-19 Type of study: Observational study / Prognostic study Topics: Vaccines Limits: Adult / Humans Language: English Journal: J Health Commun Journal subject: Public Health / Health Services Year: 2023 Document Type: Article Affiliation country: 10810730.2023.2181891