Reinventing the Museum of Esposende: a polynuclear museum

ABSTRACT

The Esposende Municipal Museum reflects the land where it was created. It is home to several maritime, fishing and agro-fishing communities, and its museum collections hold several representative pieces of these com-munities. It is the only municipality with a maritime beach in the District of Braga, a Summer destination since the end of the 19th century for inland populations. The visit to the museum is associated with the concept of a tourism visit and it is expected that the experience will be as satisfying as possible, responding to the search for emotions that characterizes the current visitor.The Esposende Polynucleate Museum project emerged as a response to the loss of audiences caused by the Covid pandemic (2020-2022). By identifying the natural and cultural heritage (material and immaterial) of the municipality of Esposende and valuing it from a tourist point of view (heritagisation) and presenting it to the public through museum tools, a new cultural product is made available by the Esposende Museum service. © 2022, Edicoes Universitarias Lusofonas. All rights reserved.