Consumer Behavior Prediction During Covid-19 Pandemic Conditions Using Sentiment Analytics

ABSTRACT

Covid-19 pandemic created a global shift in the way how consumers purchase. Restrictions to movements of individuals and commodities created a big challenge on day today life. Due to isolation, social media usage has increased substantially, and these platforms created significant impact carrying news and sentiments instantaneously. These sentiments impacted the purchase behavior of consumers and online retailers witnessed variations in their sales. Retailers used various customer behavior prediction models such as Recommendation systems to influence consumers and increasing their sales. Due to Covid-19 pandemic, these models may not perform the same way due to changes in consumer behavior. By integrating consumer sentiments from online social media platform as another feature in the prediction machine learning models such as recommendation systems, retailers can understand consumer behavior better and create Recommendations appropriately. This provides the consumers with appropriate choice of products in essential and non-essential categories based on pandemic condition restrictions. This also helps retailers to plan their operations and inventory appropriately. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.