The economic impact of COVID-19 on the print media industry in Zimbabwe

ABSTRACT

This chapter interrogates the economic impact of the COVID-19 pandemic on print newspaper industry in Zimbabwe. COVID-19 affected the global economy due to various lockdowns and travel restrictions imposed by governments in attempt to stop the spread of the virus. This severely affected media houses, especially newspaper companies that depended on sales as their potential customers stayed home. The pandemic came against the backdrop of constant changes affecting the print media industry. Digitalisation and the resultant fragmentation of the audiences affect the way audiences consume media products. Against this milieu, this chapter investigates how these changes affected or shielded media houses from the economic impact of the COVID-19 pandemic. Two leading newspaper companies in Zimbabwe, Alpha Media Holdings and Zimbabwe Newspapers Group (1980) Ltd are used as case studies. The chapter deploys both the critical tradition to the study of media economics (political economy of the media) and the theory of the firm to argue that the traditional economic model of depending on casual sales for survival is outdated. The chapter documents the adverse effects of the pandemic on journalism practice highlighting how the impact was more pronounced in the privately owned newspaper companies than in government-controlled ones. © 2022 by Bhekinkosi Jakobe Ncube.