Impact of Advertising Expenditure on the Sales of the Textile Industry (A Case Study of Leading Textile Companies in Pakistan)

ABSTRACT

[...]there is apparel for sale that has a limited lifespan and is deemed disposable (Gözet, B., and Wilts, H., 2022). [...]the sector has faced challenges such as increased production costs, energy tariffs, pricing, a lack of raw materials, obsolete technology, and a lack of investment. The country is shifting from exporting raw materials to value-added products, with significant increases in exports of readymade garments, knitwear, bedwear, towels, and cotton textiles. [...]global input cost increases and currency rate changes have increased the export sector's working capital needs (Goheer, 2022).