The new innovators in the footsteps of the coronavirus

ABSTRACT

This chapter explores the regeneration of minds through the light of past experiences and with regard to the many innovative examples that are already emerging. Innovation is currently seen as positive and indispensable in companies, where all employees are now expected to be innovators. The innovator is basically an explorer, a discoverer like Christopher Columbus. Corporate hacking is the act of acting outside the rules of the company, more like a "rebel" and less like a "good soldier". The lockdown period was conducive, on the one hand, to the natural emergence of fears and, on the other hand, to the emergence of a collective and of group thinking. New innovators will hybridize existing models and create new agile and sustainable methods with reference to the future. Going all digital will not be enough, neither will going all local. The blue economy is, in this respect, a very inspiring idea. © ISTE Ltd 2022.