COVID-19 and Social Media Use by Professional Sport Organisations

ABSTRACT

In Chapter 15, the authors analyse the use of social media by athletes and sport organisations during the pandemic. Ironically, while social media as a digital platform have typically been pilloried by multiple actors and social commentators, the format has provided a positive outlet for many athletes who faced the prospect of being in lockdown for weeks, if not months. This chapter considers how athletes and sport organisations engaged with their fans during the initial period of the COVID-19 pandemic. © 2023 selection and editorial matter, Stephen Frawley and Nico Schulenkorf;individual chapters, the contributors.