Women entrepreneurs during COVID-19 pandemic: does their social capital matter?

ABSTRACT

PurposeThe purpose of this study is to the role of bonding and bridging social capital of women entrepreneurs in dealing with the business crisis induced by the COVID-19 pandemic.Design/methodology/approachA total of 24 women entrepreneurs from Deoria district from the state of Uttar Pradesh in India are selected through the snowball sampling technique. Out of these 24 female entrepreneurs, 14 belong to some network and 10 are not a part of any network. A qualitative methodology based upon in-depth personal interviews is used to get insights about the personal views of the female entrepreneurs on the role played by their bonding and bridging social capital to deal with the problems during the current business crisis.FindingsContrary to the general belief that women-owned businesses succumb easily to business crises and respond to reduce risks, the findings suggest that women business owners confidently faced the adverse business conditions. The bonding social capital of women entrepreneurs provided emotional support and motivation through internal interactions and responsibility sharing, and business networks (bridging capital) facilitated identification of new opportunities. The respondents emphatically mentioned the role of peer entrepreneurs as sources of information and resources.Originality/valueTo the best of the authors' knowledge, this is the first study in the Indian context that seeks to investigate the role of bonding and bridging social capital during the business crisis induced by the current pandemic using qualitative data generated through in-depth interviews.