Images as Communication of a New Normality. The Representation of the New Social Habits Introduced by the Covid19 Emergency in Public Spaces

ABSTRACT

In a constantly evolving society where radical socio-cultural changes have been introduced in the last year, as a consequence of the world health emergency linked to the spread of the Covid 19 virus, the centrality of images in the daily life of individuals has been reconfirmed. In situations of risk for the community, such as in the case of a health emergency due to the spread of a highly contagious virus, the role of communication is particularly important for public institutions, to obtain the cooperation of the population in procedures aimed at preventing the spread or slowing down the contagion, using images that describe the recommendations to be followed. The image confirms its social role in contemporary culture, as a means of communication and a channel for the rapid and direct dissemination of information, regardless of cultural level, language, or age. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.