How Do Multiple Actors Conduct Science Communication About Omicron on Weibo: A Mixed‐Method Study
Media and Communication
; 11(1):306-322, 2023.
Article
in English
| Scopus | ID: covidwho-2305931
ABSTRACT
This article explores science communication about Omicron on Weibo by eight actors from November 2021 to June 2022. Regarding the themes of vaccines, symptoms, and medicines, we examined the actors' communication with content analysis, presented the interactions of different actors using social network analysis, and assessed the impact of weibos on public sentiment using SnowNLP and descriptive statistics. The results showed that scientists are still the most important actors, focusing on science issues and using contrasting and contextual frames. Central‐level media play an essential mediating role, relaying scientific knowledge. Science communication on Weibo had a positive impact on public sentiment. © 2023 by the author(s);licensee Cogitatio Press (Lisbon, Portugal). This article is licensed under a Creative Commons Attribution 4.0 International License (CC BY).
Full text:
Available
Collection:
Databases of international organizations
Database:
Scopus
Topics:
Variants
Language:
English
Journal:
Media and Communication
Year:
2023
Document Type:
Article
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