Developing a cooperative learning project: bridging the design, merchandising and retail processes

ABSTRACT

The purpose of this study is to develop and evaluate a cross-disciplinary collaborative project where students can engage in a cross-disciplinary collaborative learning environment in which students jointly develop a semester-long project designed to bridge the design, merchandising, and retailing processes. The cooperative learning model was employed for the development and implementation of the project. After completing the project, we evaluated the student learning experiences against the Student Learning Outcomes through qualitative (i.e. reflection papers) and quantitative analysis (i.e. pre and post surveys). Findings suggest that, through the Cotton Capsule Wardrobe project, students from both programs gained insights and knowledge of professional practices within the fashion industry. Despite the impact that the COVID-19 pandemic had in interrupting the later segments of the project, this research still provides valuable insight to the literature by demonstrating the application of the cooperative learning modules in cross-disciplinary environments.