Critiquing the Social Media Scholarship in Sport Studies: A Sport Entrepreneurship Analysis
International Journal of Sport Communication
; : 1-6, 2023.
Article
in English
| Web of Science | ID: covidwho-2310569
ABSTRACT
Social media is endemic to the sport industry and ensures its global competitiveness. The aim of this article is to critique social media scholarship in sport studies by taking a sport entrepreneurship perspective. This approach is useful in expanding and building on the existing social media research by focusing on the innovation apparent in the sport industry. An overview of current literature on social media and sport entrepreneurship is discussed. This article concludes with a number of different research trajectories that are needed to advance the practice and scholarship of sport social media studies and sport entrepreneurship.
Full text:
Available
Collection:
Databases of international organizations
Database:
Web of Science
Language:
English
Journal:
International Journal of Sport Communication
Year:
2023
Document Type:
Article
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