The taxonomy of Peruvian podcasting

ABSTRACT

This study proposes an observation and analysis of podcasting, which, in Peru, is a new communication medium in the digital landscape, always evolving and changing. Through a cartographic study of the field, we settled on a sample of Peruvian podcasts in order to understand their sound content. We then carried out a comparative analysis from 2019 to 2020, which allowed us to note the effects of Covid-19 in podcast production. For our study, we conducted an analytic-descriptive investigation with a mixed approach: quantitative, through a content analysis of the sample;and qualitative, through an analysis of the podcasts. This approach is exploratory in scope and includes the observation of various platforms that host and distribute podcasts as well as the review of academic documents, market studies, and journalistic information. Our study demonstrates the diversity of Peruvian podcasting, its growth, and the involvement of many producers and communications media. Also, it advances a taxonomy of Peruvian podcasting, which allows us to see the diverse actors who produce these digital sound contents, their diverse production processes, the sound and narrative techniques they implement, and the evolution of how these contents are created.