The impact of the COVID-19 pandemic on purchasing chicken meat online (a case study of Indonesian consumers)
Acta Scientiarum Polonorum Oeconomia
; 21(2):5-15, 2023.
Article
in English
| CAB Abstracts | ID: covidwho-2312519
ABSTRACT
Aim:
This study analyses the characteristics of consumers who purchased chicken meat through online shopping channels during the COVID-19 pandemic. Respondents were asked how often they purchase chicken meat online, the types of chicken meat they purchased, and the main reason they purchase chicken meat online.Method:
A total of 108 respondents completed the questionnaire through an online survey from August to September 2020. Non-parametric tests were applied to process the data.Results:
The results show that in terms of purchasing chicken meat online, the majority of Indonesian consumers have shifted to online purchasing due to the outbreak of COVID-19. Young people, people with adequate income, the level of education, and gender have an impact on the frequency of purchasing chicken meat online.Conclusions:
Most consumers shifted to purchasing chicken meat online during the COVID-19 pandemic, and in terms of sociodemographic factors, male consumers and young people are more concerned about the delivery procedure. The research provides evidence that Indonesian consumers shifted to the online purchasing of chicken meat during the COVID-19 pandemic, which means consumers adapted to the new situation.
Information and Documentation [CC300]; Consumer Economics [EE720]; Social Psychology and Social Anthropology [UU485]; Meat Produce [QQ030]; Food Economics [EE116]; Income and Poverty [EE950]; on line; purchasing habits; coronavirus disease 2019; food purchasing; purchasing; chicken meat; consumer behaviour; income; socioeconomics; pandemics; poultry; fowls; Indonesia; Poland; APEC countries; ASEAN Countries; high Human Development Index countries; lower-middle income countries; South East Asia; Asia; Central Europe; Europe; European Union Countries; high income countries; OECD Countries; very high Human Development Index countries; Gallus gallus; Gallus; Phasianidae; Galliformes; birds; vertebrates; Chordata; animals; eukaryotes; consumer behavior; behavior; socioeconomic aspects; chickens; domesticated birds
Full text:
Available
Collection:
Databases of international organizations
Database:
CAB Abstracts
Type of study:
Case report
/
Experimental Studies
Language:
English
Journal:
Acta Scientiarum Polonorum Oeconomia
Year:
2023
Document Type:
Article
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