Redefining business strategy in a post-pandemic world: Interviews with two CEOs

ABSTRACT

This paper is based on the findings from research interviews with two of Canada's top CEOs, Tim Gitzel of Cameco Corporation and Scott Banda of Federated Co-operatives. The CEOs offer seven managerial considerations for post-pandemic organizational change and value creation. Specifically, the CEOs believe that honesty first, a focus on essentials, the human condition in decision making, the need for bold leadership, the necessity to embrace failures, managing the organizational culture, and fractal strategy are keys to success as we move forward after COVID-19. The last two years have been extraordinarily challenging for most businesses. This paper offers insight into how to manage through the transition and prepare for new realities in order to remain competitive in the post-pandemic business landscape. © 2022 International Council for Small Business.