Peer-to-peer accommodation amid COVID-19: the effects of Airbnb cleanliness information on guests' trust and behavioral intentions. (Special Issue: The sharing economy in a post-pandemic world.)
International Journal of Contemporary Hospitality Management
; 35(4):1219-1237, 2022.
Article
in English
| CAB Abstracts | ID: covidwho-2314884
ABSTRACT
Purpose:
This study aims to explore the influence of different types of cleanliness information provided on the Airbnb platform (hosts' sanitation labels, Airbnb cleaning protocol and previous guests' reviews) on guests' trust and behavioral intentions. Design/methodology/approach:
This study uses an online scenario-based experimental design. A two-step approach was applied to discover the proposed relationships by assessing the measurement model fit and validity of the constructs with confirmatory factor analysis and testing study hypotheses with structural equation modeling.Findings:
The results demonstrate that three types of cleanliness information (i.e. provided by Airbnb's hosts, platform and customer reviews) had statistically significant effects on customers' trust and behavioral intentions. Practical implications The research results provide practical recommendations for Airbnb hosts and peer-to-peer accommodation platforms on using several types of textual and visual cleanliness information to influence guests' attitudes and behavioral intentions. Originality/value This study advances knowledge by introducing new factors affecting guests' trust and behavioral intentions in peer-to-peer accommodation settings and differentiating the effects of different sources of cleanliness information and different types of guests' trust.
Consumer Economics [EE720]; Social Psychology and Social Anthropology [UU485]; Tourism and Travel [UU700]; Leisure; Recreation and Tourism Economics [EE119]; accommodation; hospitality industry; hygiene; behaviour; consumer behaviour; knowledge; USA; APEC countries; high income countries; North America; America; OECD Countries; very high Human Development Index countries; sharing economy; behavior; consumer behavior; United States of America
Full text:
Available
Collection:
Databases of international organizations
Database:
CAB Abstracts
Type of study:
Experimental Studies
Language:
English
Journal:
International Journal of Contemporary Hospitality Management
Year:
2022
Document Type:
Article
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