HOUSEHOLDS' FOOD CONSUMPTION PRIORITIES RESEARCH IN THE COVID-19 CONDITIONS

ABSTRACT

Population's safety and health is the food trade's key issue. Consumer behavior model and the consumer's food products value perception that determine his choice is transformed. COVID-19 pandemic has affected the change in households' food consumption priorities. The restrictions imposed and the reduction in real incomes of the population led to a change in the diet in households, the impulsive purchases rejection and the strengthening of the trend for savings, which manifested itself in the transition to cheaper food. Irrational eating behavior model of the population leads to a micronutrients shortage. This worsens the health and quality of the population's life. The economic, social and medical consequences of malnutrition are significant and have a negative impact on food security and sustainable State development. According to stated, the study purpose is to research the dynamics and assess the compliance of actual food consumption in Russian households with the recommended standards by the Ministry of Health of Russia and WHO. The study used materials from the Russian Federal State Statistics Service for the 2005-2020 period (data on the basic foodstuffs consumption volume and structure, food's cost, share of food purchase costs in consumer spending, and the nutritional and energy food value consumed), as well as materials from the Ministry of Health of Russia and the World Health Organization (recommended food consumption norms in households). In the course of the study, the following methods were used regression analysis method-to assess the relationship between food costs and basic foodstuffs in households consumption;stratification method-to study consumption trends in households (by place of residence, by composition, by socio-demographic type and income level);normative method-to assess the actual food consumption compliance in Russians households with the Ministry © 2023, Consulting and Training Center - KEY. All rights reserved.