Employer branding orientation: effects on recruitment performance under COVID-19
The International Journal of Human Resource Management
; 34(10):2107-2135, 2023.
Article
in English
| ProQuest Central | ID: covidwho-2316268
ABSTRACT
In this study we examined the impact of employer branding orientation (EBO) on recruitment performance. The study is based on a sample of 153 knowledge-intensive firms operating on the Russian labor market. Partial least squares structural equation modeling was used to test the research model. Our results revealed that EBO positively related to employer branding strategy and employer value proposition (EVP) which, in turn, impact the recruitment performance. We also identified the moderating effect of COVID-19 influence on employer branding programs. This study contributes to the debate on the role of EBO in HRM practices of companies and provides practitioners with evidence on importance of EVP formulation.
Full text:
Available
Collection:
Databases of international organizations
Database:
ProQuest Central
Type of study:
Experimental Studies
Language:
English
Journal:
The International Journal of Human Resource Management
Year:
2023
Document Type:
Article
Similar
MEDLINE
...
LILACS
LIS