The internet of things in upscale hotels: Its impact on guests' sensory experiences and behavior
International Journal of Contemporary Hospitality Management
; 33(11):4035-4056, 2021.
Article
in English
| APA PsycInfo | ID: covidwho-2318091
ABSTRACT
Purpose:
This study bridges the gap between sensory marketing and the use of the internet of things (IoT) in upscale hotels. This paper aims to investigate how stimulating guests' senses through IoT devices influenced their emotions, affective experiences, eudaimonism (well-being), and ultimately, guest behavior. The authors examined the potential moderating effects of gender. Design/methodology/approach:
Research conducted comprised an exploratory study, which consisted of interviews with hotel managers (Study 1) and an online confirmatory survey (n = 357) among hotel guests (Study 2).Findings:
The results showed that while the senses of smell, hearing and sight had an impact on guests' emotions, the senses of touch, hearing and sight impacted guests' affective experiences. The senses of smell and taste influenced guests' eudaimonism. The sense of smell had a greater effect on eudaimonism and behavioral intentions among women compared to men. Research limitations/implications This study concentrated on upscale hotels located in Europe. Further research may explore the generalizability of the findings (e.g. in other cultures, comparison between high-end and low-end hotels). Practical implications Managers of upscale hotels should apply congruent sensory stimuli from all five senses. Stimuli may be customized ("SoCoIoT" marketing). IoT in hotels may be useful in the aftermath of the COVID pandemic, as voice commands help guests avoid touching surfaces. Originality/value IoT can be applied in creating customized multi-sensory hotel experiences. For example, hotels may offer unique and diverse ambiances in their rooms and suites to improve guest experiences. (PsycInfo Database Record (c) 2023 APA, all rights reserved)
hospitality industry; emotional value; IoT; sensory marketing; affective experience; eudaimonism; *Auditory Perception; *Emotions; *Internet; *Hospitality Industry; Human Sex Differences; Management Personnel; Marketing; Pandemics; Recreation & Leisure [3740]; Human; Male; Female Adulthood (18 yrs & older); Young Adulthood (18-29 yrs); Thirties (30-39 yrs); Middle Age (40-64 yrs); France
Full text:
Available
Collection:
Databases of international organizations
Database:
APA PsycInfo
Type of study:
Experimental Studies
/
Qualitative research
Language:
English
Journal:
International Journal of Contemporary Hospitality Management
Year:
2021
Document Type:
Article
Similar
MEDLINE
...
LILACS
LIS