Heritage and creative tourism as an option for centennials and millennials from Lima in the context of COVID-19 pandemic

ABSTRACT

Since 2020, tourism worldwide has suffered the deepest crisis in its history due to the covid-19 pandemic. For this reason, it is important to look for solutions based on knowledge, which are viable and thus avoid making mistakes in their eventual executions. Peru, basically a cultural destination, experienced a rigid paralysis that gradually became more flexible. The tourism sector was affected in its entirety, but particularly those who recreated and presented the intangible cultural heritage to tourists, because in many cases their economic income depended on tourism. It is necessary, then, to explore ways to reinsert them. In this sense, the objective of the research is to evaluate the interest in intangible and creative cultural heritage tourism. For this purpose, 385 surveys were carried out among Lima residents between 18 and 40 years old (centennials and millennials), because they were the ones who would travel first, according to studies. 26.75% showed interest in visiting destinations with an offer based on cultural heritage they showed familiarity with concepts such as intangible cultural heritage and creative tourism;a high interest in learning, interacting and creating on the basis of the local cultural heritage;as well as knowing the culture and history of others. In this sense, it is necessary to generate a structured offer of heritage and creative tourism.