Research Report: Innovation among Businesses Across the Agri-Food Supply Chain during COVID-19

ABSTRACT

Innovation contributes critically to business recovery following major crises. Traditionally, business innovation is characterized by a series of choices and actions over time. During COVID-19, however, businesses throughout the agri-food supply chain were forced to innovate rapidly due to sudden unforeseen policy changes. To understand innovation induced by COVID-19, we analyze 297 usable responses from a survey of agri-food supply chain businesses in two distinct study regions (California and the two-state region of Minnesota-Wisconsin). Results indicate that larger agri-food businesses managed by younger owner-operators were more likely to innovate and adapt during the COVID-19 crisis. © 2023, Food Distribution Research Society. All rights reserved.