Attitudes of Egyptian and Saudi University Youth towards the Effectiveness of Media Campaigns on Social Networking Sites in Raising Awareness of the Coronavirus. (Comparative Study)

ABSTRACT

The research aims to identify the rate of exposure of Egyptian and Saudi university youth to media campaigns on social media sites to raise awareness of the Coronavirus and to monitor the trend of young people towards the information provided about the Coronavirus. The research used the survey method in its field apartment on a sample of Egyptian and Saudi university youth, as well as the comparative approach to identify the similarities and differences in the study sample. The most important results: The (We Are All Responsible) campaign ranked first in terms of media campaigns preferred by Saudi university youth with a relative importance of (97.5%), while the "Protect Yourself, Protect Your Nation” campaign ranked first in terms of media campaigns preferred by Egyptian university youth with relative importance. The amount of (91.83%) and the Egyptian and Saudi university youth agreed to choose because it provides information about the Coronavirus and how to prevent it in the first place with a relative importance of (95.17%) in the motives for following up on media campaigns, and there are no differences between the sample members at the three socio-economic levels on a scale The trend towards the effectiveness of campaigns in raising awareness of the Coronavirus as a total degree, where the value of (t) was not significant at the 0.05. level. © 2023 DSR Publishers/ The University of Jordan.