Digitalization and the Gig Economy: Ecosystem System Supporting Consumer Services

ABSTRACT

The 21st century has begun with digital economy platforms increasingly defining the lives of humans. It is thus, inevitable that digital economy platforms have proliferated extensively in Malaysia to transform the way businesses, organizations, and economic agents interact with each other and with their customers. Especially, internet platforms and mobile devices have enabled consumers to share resources from others more cheaply, including in collectively sourced platforms. This chapter examines the impact of the COVID-19 pandemic on the digital economy (gig), and in doing so, the manner with which it is influencing the way firms operate and consumer attitudes towards their products and services. It finishes by articulating its potential role and future prospects in raising the appropriation of economic synergies for Malaysian consumers by strengthening the digital ecosystem of through a focus on its shared economy properties. © 2023 selection and editorial matter, Rajah Rasiah, Wah Yun Low, and Nurliana Kamaruddin;individual chapters, the contributors.